Joshua Gonzales The Red Tongue Pangyo boutique, designed by 134, stands out as a minimalist space surrounded by 500 bottles of wine. Drawing inspiration from the sprawling vineyards and serene lakes of a Swiss winery, the design aims to streamline the wine selection process for customers. Each bottle represents a journey from the grapevine to the shelf, encapsulating the essence of its origin and production.
Focus on Customer Experience
The design prioritizes the customer’s interaction with the wine, eliminating unnecessary distractions. With a keen awareness of the overwhelming nature of traditional wine shops, the focus remains squarely on the product and the consumer. By simplifying the visual clutter and presenting wines as works of art, the boutique encourages curiosity without concealing the essence of the product.
Materiality Reflecting Wine Culture
Utilizing materials directly inspired by wine itself, the design incorporates hues of burgundy, cork, glass, and paper. The interior ambiance, characterized by tones of beige and wine, creates a cohesive atmosphere that distinguishes the boutique from its surroundings. The space is divided into a retail area and an employee space, ensuring seamless operations and customer service.
Innovative Display System
The boutique features rounded shelves, each housing curated selections of 500 wines. With compartments designed to accommodate individual bottles and acrylic blocks indicating special discounts, the display system is both functional and visually appealing. The numbering system facilitates easy identification and reordering, enhancing the convenience for regular customers.
Seamless Shopping Experience
Customers can navigate the store effortlessly, scanning QR codes for additional information and placing orders at the central table. The spacious layout and ergonomic design eliminate the need for customers to carry heavy bottles during their visit. By maintaining a cohesive aesthetic throughout the store, the focus remains on the customer’s interaction with the wine selection.
Conclusion: Elevating the Wine Retail Experience
The Red Tongue Boutique Store redefines the traditional wine retail experience, placing the spotlight on the customer and the product. Through thoughtful design choices and innovative display systems, the boutique offers a streamlined and immersive journey into the world of wine, inviting customers to explore, learn, and indulge.
