Woodo Studio’s latest creation, the Short Sentence Store in Shenzhen MIXC World, embodies the design concept of “studio space.” Blending concrete and fabric, the design juxtaposes hardness and softness, rooted in craftsmanship to reflect the brand’s ethos across form and material. Neutral tones with intricate detailing establish an aura of curiosity, inviting customers to delve deeper into the brand’s spirit upon entering the store. Handcrafted displays of vintage clothing elevate the aesthetic appeal, offering a blend of high and low art.
Inspiration from Short Sentence’s Spirit Core
Short Sentence’s spirit permeates the store’s atmosphere, drawing inspiration from the flexibility and gravity of fabric. Non-linear “soft walls” segment the space into distinct areas, creating an ambiance reminiscent of soft, ethereal art. Visitors are seamlessly transported within the store, where the “soft old clothes art wall” merges visually with the surroundings, transitioning between transparency, clarity, and abstract fuzziness.
Unconventional Fitting Room Design
Positioned opposite the main entrance, the fitting room features a unique design element: a roller shutter crafted from textured concrete, juxtaposing soft forms with hard textures. Recognizing dressing as a pivotal ritual, the design underscores its significance in conveying the brand’s character and spirit.
Aesthetic and Functional Spatial System
Woodo Studio aims to construct a spatial system that harmonizes aesthetics with functionality while incorporating captivating material art installations. Transitioning from two-dimensional to three-dimensional space, the store exudes dynamism, offering a liberating walking experience amidst unobtrusive architectural lines and diverse materials.
Evolving Fashion Trends Reflected in Space Design
Short Sentence’s ever-evolving fashion trends find expression in the store’s design, where simplicity reigns over excessive decoration. Light and space interact to create a captivating interplay of color and volume, fostering an engaging visual experience that evolves with changing trends and customer preferences.