Penelope Torres Former members of Microsoft’s Office 365 and Salesforce’s revenue operations and planning teams, Dharmesh Singh and Bala Balabaskaran, identified common operational challenges during their tenure. These challenges included forecasting using spreadsheets and executing plans with extensive manpower. Motivated by their experiences, Singh and Balabaskaran co-founded Fullcast in 2021, aiming to address these pain points by offering a platform that enables companies to manage and track the performance of their revenue-generating teams.
Rapid Growth and Ambitions
Since its inception, Fullcast has witnessed substantial growth, with revenue reaching approximately $6.5 million. The platform has attracted around 80 brands, including notable names like Iterable and Collibra. With aspirations for further expansion, Fullcast recently announced the completion of a $34 million seed funding round led by Epic Ventures, with participation from Companyon Ventures, Firsthand Alliance, True Blue Partners, and Sepio Capital. Additionally, Fullcast secured a $4 million credit line from Silicon Valley Bank.
Leadership Transition and Strategic Focus
In a strategic move, tech entrepreneur Ryan Westwood assumes the role of CEO, succeeding Singh, who transitions to the position of Chief Customer Officer. Westwood brings extensive experience, having co-founded Simplus, a tech consulting firm acquired by Infosys. Alongside Westwood, a new C-suite, comprising Isaac Westwood as Chief Operating Officer, Amy Cook as Chief Marketing Officer, and Lance Evanson as Chief Commercial Officer, joins Fullcast. The team collectively pledged $8 million towards the financing round.
Vision for the Future
Westwood expresses ambitious plans for Fullcast, emphasizing the platform’s role in simplifying operations for revenue-generating teams. With a focus on enhancing user experience, capacity planning, and introducing AI-powered capabilities for workflow automation, Fullcast aims to remain at the forefront of the RevOps platform space. Despite acknowledging existing competitors and economic uncertainties, Westwood remains optimistic about Fullcast’s growth potential, citing strong renewals and minimal churn.
Forward Momentum
Fullcast’s strategic infusion of capital sets the stage for accelerated growth and innovation. With a commitment to addressing industry challenges and leveraging technological advancements, Fullcast aims to empower organizations in navigating the complexities of revenue operations. As the RevOps sector anticipates significant growth in the coming decade, Fullcast stands poised to lead the charge towards streamlining revenue processes and driving sustainable business success.
